PROFESSIONAL HAIR TECH​ THAT ELEVATES YOU

About us

The story begins in 1909, when French chemist Eugène Schueller developed the 1st inoffensive hair dye formula revolutionizing the hairdressing world. Since the start, we have kept his passion alive by providing hairdressers with our most innovative products, tested and approved by the greatest hair artists. Today we are still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation leadership.s.

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