Matthew Sutcliffe - Finding your brand – Hair identity

Matthew Sutcliffe - Finding your brand – Hair identity

Duration: 1 Day

Level: Advanced

Number of Attendants: 12

Who is the ideal student?

Experienced hairdressers looking for new ideas and inspiration

Course Description:

“You are your client” is a common phrase used by hairdressers. Knowing your own brand identity is the key to understanding your potential and building your brand. This high-end cutting and styling course explains how to define this and then create it with your hands. Plus, Matthew translates key trends into commercial looks your clients will be asking for leaving you with new cutting skills you can use straight away.

More so now we need to give our clients the WOW factor. To do this and to keep clients coming back you need to understand your skill and identity. On the day you will also get tips how to capture social media content to fit with your personal brand.

Learning Objectives:

• •        Fundamental cutting techniques
  •        Fundamental styling techniques
  •        Giving the client the edge (making things pop)
  •        Getting the right video, image and overall social media content and becoming brand 'YOU'
  •   

Skills Covered:

•       How to determine an outcome based on consultation rather than result
•       Creating the right social content
•       Building your brand

Learning Style:

•        Step-by-step demonstrations
•        Interactive theory
•        Hands-on training on tuition head

Pre-requisites:

Experienced in hair cutting

What do I need to bring with me?

Important to bring all the equipment listed below:

Basic hairdressing kit: scissors, combs, brushes, paddle/vent brush, pin tail combs, styling combs, plastic clips and any other hair tools of choice (hairdyer provided in London & Dublin Academies only)

Certification:

You will receive a certificate upon completion of your course

Taught By:

Matthew Sutcliffe @tintleeds @Matthew_sutcliffe_tint

Co-owner of TINT Leeds, Matthew has over 16 years of hairdressing experience. During this time he has pushed his career to its limits, achieving awards such as the prestigious L'Oréal Colour Trophy, Creative It Guy and most recently North Eastern Hairdresser of the Year finalist at the British Hairdressing Awards. Matthew regularly works at national and international fashion shows such as Milan, Paris and London. He understands how important it is to keep evolving in the hair world to stay ahead of the trends. Matthew surrounds himself with creative energy and uses his experience to educate others, as knowledge and experience is paramount for progression.