Total Texture Series 2: Building Trust Through Consultation

TOTAL TEXTURE SERIES 2: BUILDING TRUST THROUGH CONSULTATION

Master the art of the expert consultation to build lasting trust and provide bespoke care for coily hair types (4A–4C).

Level: Foundation to Intermediate
Investment: FREE

Who is the ideal student?

• Stylists wanting to deepen their expertise in coily and textured hair
• Professionals looking to improve their consultation skills for diverse hair needs
• Hairdressers seeking to build a more inclusive and confident salon environment

Course Description: Welcome to Total Texture, an industry-leading collaboration between L’Oréal Professional Products and world-class experts including Charlotte Mensah, Abigail Butler, and Lisa Farrall. In this focused module from Season 2, we dive into the vital world of Coily Hair Types 4A–4C. Join Abigail Butler (Strictly Xtended) and Claire Martin (Gro London) as they reveal the strategic questions and diagnostic techniques needed to build a solid foundation of trust with your textured-hair clients from the moment they enter the salon.

Learning Objectives: To master the professional framework for a coily hair consultation, ensuring you can accurately identify hair needs and communicate effectively to manage expectations and results.

Skills Covered:

• Expert Consultation: Strategic questioning for coily hair types
• Building Trust: Navigating the client experience with empathy and expertise
• Type 4 Analysis: Understanding the specific needs of 4A, 4B, and 4C patterns
• Technical Advice: Providing professional guidance on tools and at-home care
• Bespoke Mapping: Planning successful colour, cutting, and styling journeys

Your Instructor: Abigail Butler & Claire Martin
Industry-leading texture specialists and educators, part of the expert team behind the L’Oréal Total Texture programme.

Learning Style: Online Video

Pre-requisites: Total Texture Season 1 is recommended for foundational science knowledge.

Certification: Digital Participation Certificate available upon completion.