This video will help you understand the technology behind Inoa, as well as the main benefits of using Inoa such as no ammonia, optimised scalp comfort and up to 100% white hair coverage. Inoa is our permanent colour with the breakthrough oil base that optimises the action of the colouration system. This system is called ODS2: Oil Delivery System. For now over 10 years, it has become a salon favourite for colour that gives a multi-dimensional modern, soft result.