MATRIX | THE DIGITAL STYLIST | CONTENT PRO

What is this course?

This online hairdressing education course is designed for UK and Ireland hairdressers who want to master social media marketing, Social Media growth, and salon content creation. Created for professional stylists looking to grow their salon business through digital marketing, this eLearning programme teaches you how to attract dream clients using strategic content, captions, hashtags and algorithm-driven posting.

Delivered through six on-demand video modules by Heffy Wheeler, this course breaks down the Instagram and TikTok algorithm, content planning for hairdressers, and how to increase engagement, reach and bookings using proven social media strategies tailored specifically for the hair industry.

You can binge-watch all six modules in around an hour for a focused content reset, or take your time and work through the course over a week — applying each step as you go. Learn at your own pace, revisit anytime, and use the private Facebook community to share your progress, ask questions, and connect with other stylists on the same journey.

What’s in it for me?

You’ll learn how to stop guessing and start posting with purpose.

By the end of this course, you will:

• Understand how the Instagram and TikTok algorithms work in 2026

• Create scroll-stopping hair content that increases watch time

• Write captions and use hashtags that improve discoverability

• Plan content strategically for salon growth

• Attract new hair clients in your local area

• Build authority as a hair educator or specialist

• Increase engagement, saves, shares and enquiries

This is not about chasing viral trends — it’s about building sustainable salon growth through intentional digital marketing.

Duration Level:

6 eLearning modules
Video training
Beginner to Intermediate level

Suitable for employed stylists, freelance hairdressers, salon owners and hair educators.

Who is the ideal student?

This course is ideal for:

• UK & Ireland hairdressers wanting to grow their Instagram or TikTok
• Salon owners wanting more local bookings
• Freelance stylists building personal brands
• Hair educators growing authority online
• Stylists who feel stuck, inconsistent or overwhelmed with social media

If you want more visibility, better engagement and real business growth from your content — this is for you.

Key Learnings:

• Understanding the Instagram & TikTok algorithm for hair professionals
• Creating high-performing hair content that increases watch time
• Writing strategic captions and using targeted hashtags for UK salon discoverability
• Planning content aligned to your salon goals
• Encouraging engagement to boost reach and visibility

Learning Style:

This course is delivered in a clear, structured eLearning format through six bite-sized video modules.

Each module includes:
• Action steps
• Downloadable worksheets
• Practical challenges
• Real-life salon examples
• Easy-to-implement strategies

Learn at your own pace, revisit anytime, and implement immediately.

What do I need?

You’ll need:
• A smartphone

• A Notebook + pen
• Access to Instagram or TikTok
• A willingness to experiment
• A desire to grow your salon or personal brand

No prior marketing experience required.

Taught By:

Heffy Wheeler @HeffyX
Presented by Matrix