Kérastase | Brand Immersion | Video

KÉRASTASE BRAND IMMERSION

Discover the heritage, values, and luxury identity of the world’s leading professional haircare brand.

Level: Fundamentals Investment: FREE

Who is the ideal student?

• Stylists new to the Kérastase brand
• Salon staff wanting to understand luxury heritage
• Professionals seeking an intro to brand values

Course Description: Explore the Kérastase Brand Immersion, a concise guide to the history and core identity of luxury professional haircare. This e-learning covers the brand's creation, heritage, and unique values that define its prestige status. Gain a deeper understanding of the Kérastase mission to provide bespoke care for every hair type.

Learning Objectives: To master the fundamental story and values of Kérastase, aligning your professional knowledge with the brand’s luxury heritage.

Skills Covered:

• Brand Heritage: The story of Kérastase since 1964
• Core Values: Luxury, science, and bespoke care
• Creation: The philosophy behind the formulations
• Positioning: Understanding the luxury salon experience

Your Instructor: Kérastase Education Team Global experts dedicated to the art of professional hair excellence.

Learning Style: 10-Minute E-Learning