LBA Socially Savvy: Pinterest

LBA SOCIALLY SAVVY: PINTEREST

Unlock the power of the world’s largest visual search engine to drive salon bookings and master the art of the visual consultation.

Level: All Levels
Investment: FREE

Who is the ideal student?

• Salon owners looking to attract new clients through visual marketing
• Stylists wanting to use Pinterest as a professional consultation tool
• Creative professionals seeking to stay ahead of global hair trends via Pinterest Predicts

Course Description: Pinterest is more than just social media; it is a powerful search engine that can transform your salon business. This LBA Socially Savvy module teaches you how to use Pinterest effectively to showcase your portfolio and identify new service opportunities. Learn how to navigate the platform, manage professional boards, and utilize Pinterest Predicts to anticipate the next big hair trends before they hit the salon floor.

Learning Objectives: To provide stylists with a strategic framework for using Pinterest as both a marketing engine and a high-level consultation tool to increase salon revenue.

Skills Covered:

• Platform Navigation: Mastering pins, boards, and search optimization
• Content Planning: Creating and uploading high-impact professional pins
• Consultation Strategy: Using visual boards to align with client goals
• Pinterest Predicts: Leveraging data-driven trends for service innovation
• Analytics: Understanding performance data to grow your reach

Your Instructor: L’Oréal Business Academy Team
Strategic experts dedicated to elevating salon performance through digital innovation and modern business strategies.

Learning Style: Online Video Tutorial

Pre-requisites: None

Certification: Digital Participation Certificate available upon completion.