LBA Socially Savvy: Instagram  Image
Video Fundamentals levelL’Oréal Business Academy

LBA Socially Savvy: Instagram

FREE
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What you will learn

LBA SOCIALLY SAVVY: INSTAGRAM

Master the digital skills needed to grow your business and build a powerful professional brand with celebrity stylist Patrick Wilson.

Level: All Levels
Investment: FREE

Who is the ideal student?

  • Stylists wanting to grow their Instagram following and business
  • Salon professionals seeking a "social-first" approach to their portfolio
  • Creatives looking to master professional photography and video content


Course Description: Elevate your digital presence and grow your business with LBA Socially Savvy. Join celebrity hairstylist Patrick Wilson (@patrickwilson) for a comprehensive guide to mastering Instagram. From optimizing your bio into a client magnet to upgrading your photography and mastering Reels and Carousels, this course provides the strategic roadmap to building a thriving professional account.

Learning Objectives: To provide stylists with the technical and strategic tools needed to effectively manage, grow, and analyse a professional Instagram account to drive business growth.

Skills Covered:

  • Profile Optimisation: Elevating your Bio for professional impact
  • Content Creation: Upgrading photo skills and mastering Reels/Carousels
  • Copywriting: How to write compelling, high-engagement captions
  • Digital Strategy: Tagging, live streaming, and content planning
  • Performance Analysis: Understanding how to track and improve results


Your Instructor: Patrick Wilson @patrickwilson
Celebrity hairstylist and digital expert known for his high-profile clientele and viral social media presence.

Learning Style: Online Video Tutorial

Pre-requisites: None

Certification: Digital Participation Certificate available upon completion.

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Socially Savvy Artist POV - Instagram