LBA Socially Savvy: Build Your Business On Social

LBA SOCIALLY SAVVY: BUILD YOUR BUSINESS ON SOCIAL

Master the strategic art of digital brand building to drive salon growth and professional engagement.

Level: All Levels
Investment: FREE

Who is the ideal student?

• Salon owners wanting to use social media as a business growth tool
• Stylists looking to build a consistent and professional online brand
• Managers seeking a structured approach to content planning and strategy

Course Description: Transform your social media from a gallery into a business engine with LBA Socially Savvy. Led by Abigail Butler (@msabigailbutler), this course provides a comprehensive roadmap for running a professional hair salon in the digital age. Learn how to choose the right platforms for your niche, optimize your profile for bookings, and master the art of building a loyal online community that translates into chair-side reality.

“Social media is the modern shop window. Mastering your posting strategy and online branding is the key to creating a thriving community and a sustainable salon business.” – Abigail Butler.

Learning Objectives: To provide salon professionals with a strategic framework for managing social media profiles effectively to increase brand awareness and business revenue.

Skills Covered:

• Platform Strategy: Choosing the right channels for your salon's target audience
• Online Branding: Developing a consistent visual and professional identity
• Content Planning: Mastering posting schedules and strategy
• Community Building: Techniques for authentic engagement and loyalty
• Digital Tools: Utilizing online resources to streamline social management

Your Instructor: Abigail Butler @msabigailbutler
Award-winning extension specialist, salon owner, and expert in professional social media strategy.

Learning Style: Online Video Tutorial

Pre-requisites: None

Certification: Digital Participation Certificate available upon completion.