Post Like a Pro | Redken Social Media & Content Capturing

Post Like A Pro  

What is this course? 

In today's digital world, a strong online presence is non-negotiable for salon professionals. "Post Like a Pro" is your essential guide to mastering social media, transforming your digital channels into powerful tools for attracting new clients, showcasing your artistry, and building your personal brand. Learn the secrets to creating compelling content, engaging with your audience, and strategically growing your online presence to fill your books and elevate your professional profile.

What’s in it for me? 

This course will equip you with the social marketing skills necessary to significantly grow your client base, enhance your brand visibility, and stand out in the competitive hairdressing industry. You'll gain practical, actionable strategies to transform your social media presence into a powerful business-building tool.

Duration Level: 

2 x Webinars – 2 hours

1 x Full Day Face to Face – 10am – 5pm

Who is the ideal student? 

This Essential level class is for all Pros who want to harness the power of social media to showcase their talent, attract new clients, build their brand, and grow their business in the digital age.

Key Learnings: 

Part 1 – Creating the Perfect Profile – Webinar

• How to set-up your profile
• What is the difference between the various social platforms – Instagram, Facebook & Tiktok
• Why social media is useful to build your business
• Discover your Unique Selling Point (USP) and how to apply this to your social profiles

Part 2 – Instagram Insights & Paid Advertising - Webinar

• How to dive into your Instagram insights & what they mean
• Identify your audience and their social behaviours
• How to use your Insights to implement a strategy to your socials
• The effects of paid advertising and how to reach your target audience via socials

Part 3 – Content Capturing - Face to Face

• A hands-on practical day discovering how to capture content that stands out
• How to capture an image that shows off your work at every opportunity
• Instagram Reels – the different options and how to build
• Adding sound and voiceovers to your social posts
• Talking to camera, TikTok & Instagram Lives

Learning Style: 

2 x Webinars

1 x Face to Face Classroom

What do I bring?

Please bring with you a notepad & pen to the webinar, For the face to face course, please bring along any tools and accessories you may have to help with content capture & creation.

Taught By: 

Redken Educator & Redken Artist