MATRIX | SOCIAL START UP | THE COLLECTION

Social media sites are a great platform for celebrating creativity and making a name for yourself in the industry that we love! Imagine your social profile is an online shop window, teasing your audience and making them want to see more from you, know about who you are and partner with you as a client! 

Inspire a community that exists world beyond your salon walls and reach a whole new future client base. With a strong expression of your brand online, you can expect to see an increase in your bookings and keep your regulars coming back time after time as they are regularly excited by all the different styles that you offer.

This Social Start Up E-Learning is a beginners guide to understanding Instagram, how to make your profile and what to include in your bio! Don't be afraid of algorithms and fearful of photography - Matrix is here to guide you and show you the ropes- Let's get started!

As the height of lockdown Matrix UK&I Artist, Simon Townley, started up 'Hair Socials' as a online environment for hairdressers to connect. It works as the perfect platform for stylists to share images, ask questions and bounce ideas around. As a fantastic presenter and podcaster, Simon's innovation and creativity have worked to create a buzzing online community in the hairdressing industry.

Simon Townley loves creative cutting and is well known for his Gents work within the Football world - cutting hair for players in the Premier League and the England team. Simon is an inspirational stylist who naturally demonstrates ways of adapting cutting techniques for stylists who may have accessibility issues, thus creating and celebrating more inclusivity for all within the hair industry.

We caught up with Simon and asked him about his social media account and what it means for him and his business, watch the video to find out more.

As you know, Matrix believes in offering you the tools you need to be the best you can be in your field. When it comes to Social Media, scheduling it can be difficult to know what and when to post, and how do we get to grips with the most recent algorithm that will help you to achieve your social media goals?

A Social Planner is the perfect step to creating and publishing regular and relevant content that will help your audience to stay connected.

It's worth considering what you want your profile to look like, what font are you going to use, and how you want your images to look overall, for example, would you use a border on your pictures? What will unite all your images to help keep consistency from your first post to the most recent?

Don't worry if you want to change your style or try out different themes to see what works best. The most important thing is to give it a go!

Download our Social Planner and print it out to get started!

Matrix family! We have heard you!

Social media can leave us with more questions than answers, but don't fear, we have taken note of your queries and here are your answers.

Don't be afraid to DM us on Facebook to ask more questions and we will endeavour to support you in your journey with becoming the best you can be across all platforms- from the salon floor to your social page - we've got your back!

Check out this page of frequently asked questions to clear up your concerns.