THINK STAGE 1 | TRAINEES + APPRENTICES | MATRIX

BUILDING BUSINESS WITH TEXTURE: Charlotte's Story

Listen to Charlotte Mensah from the Hair Lounge share her incredible and honest journey to becoming a successful woman in business. Charlotte talks of her experience growing up in the UK, the reason hair was her calling and the barriers she met when starting to build her brand. A truly engaging story of strength resilience and hope.

Welcome every client and care for every hair need with Total Texture from L’Oréal Professional Products, in collaboration with leading industry experts; Charlotte Mensah, Abigail Butler,  Lisa Farrall, Claire Martin, Nicole Iroh, and Subrina Kidd.

This two-part learning series begins with Season 1- The Science & Identification of Hair, focused on the foundational skills required to identify, cut, colour and style different hair textures.

Level: Foundation (For all – from new to experienced)
Investment: FREE

Who is the ideal student?

• Salon Owners & Managers committed to reducing overheads and environmental impact.
• Eco-conscious Hairdressers eager to adopt sustainable habits behind the chair.
• Salon Teams ready to lead the green transition and inspire their clientele.

Course Description: Lower your salon’s environmental impact with this practical sustainability guide. Learn how daily activities like blow-drying and heating water contribute to emissions, and gain high-impact steps to reduce your carbon footprint. Access the Net Zero Salon Initiative and master how to communicate your eco-friendly practices to attract modern, planet-conscious clients.

Learning Objectives: To understand the connection between salon carbon emissions and global warming, and master practical steps to minimize your carbon footprint while driving green salon operations.

Skills Covered:

• Carbon Literacy: Understanding how daily salon energy use impacts global warming.
• Eco-friendly Salon Habits: Implementing small, daily shifts in water and energy usage to reduce waste.
• The Net Zero Initiative: Navigating the framework of the Net Zero Salon Initiative to track your progress.
• Green Communication: Pitching and sharing your sustainability values to inspire clients and boost loyalty.

Your Instructor: L’Oréal Business Academy Education Team
Global experts dedicated to business growth, salon excellence, and sustainable industry innovation.

Learning Style: Online Self-Learning (Videos and Learning Modules)

Pre-requisites: None

Certification: Digital Participation Certificate available upon completion.

LBA: HAIRSTYLISTS FOR THE FUTURE - WATER

Master the art of water conservation and learn how to make every drop count without compromising the luxury backwash experience.

Level: All Levels
Investment: FREE

Who is the ideal student?

• Eco-conscious salon owners looking to reduce utility costs and environmental impact
• Stylists wanting to implement sustainable behaviours at the backwash
• Teams seeking to integrate "green" technology into their professional service

Course Description: While the backwash is a client favourite, it is also the most water-intensive area of the salon. As part of the Hairstylists For The Future programme, this module focuses on transforming your water usage. Explore the global challenges of water demand and discover practical, small actions your team can take to reduce consumption. Learn about the innovative L'Oréal Professionnel Water Saver technology and master the art of communicating your sustainability efforts to inspire and engage your clients.

Learning Objectives: To understand the environmental impact of salon water usage and to implement technical solutions and behavioural changes that significantly reduce consumption.

Skills Covered:

• Water Conservation: Practical techniques for more efficient rinsing and cleansing
• Beauty-Tech Innovation: Understanding the L'Oréal Professionnel Water Saver
• Sustainability Communication: How to share your green commitments with clients
• Operational Efficiency: Reducing salon waste and utility demand
• Resource Management: Understanding global water challenges in a professional context

Your Instructor: L’Oréal Business Academy Team
Strategic experts dedicated to elevating salon performance through sustainable and ethical business practices.

Learning Style: Online E-Learning

Pre-requisites: LBA Hairstylists For The Future: Introduction is recommended.

Certification: Digital Participation Certificate available upon completion.

MATRIX | HAIR CARE | A CURL CAN DREAM

Preserve and enhance every curly and coily pattern with the ultimate moisture and definition system.

Level: All Levels (New & Existing Matrix Users)
Investment: FREE

Who is the ideal student?

• Stylists wanting to specialise in Type 3 (Curly) and Type 4 (Coily) hair
• Matrix users seeking high-performance solutions for textured hair
• Professionals looking to master the balance of moisture and definition

Course Description: Unlock the full potential of textured hair with A Curl Can Dream, the first Matrix system designed to preserve curl patterns from beginning to end. Enriched with Manuka Honey Extract, these formulas provide the perfect calibration of moisture and hold. This 20-minute module guides you through the complete system—from twist to style—ensuring you can enhance every natural pattern day after day.

Learning Objectives: To master the application of the A Curl Can Dream range and utilise the Matrix Hair Pattern Navigation Key for expert client consultations.

Skills Covered:

• Product Knowledge: Understanding the Manuka Honey Extract technology
• Pattern Navigation: Mastering the Matrix Hair Pattern Navigation Key
• Application Strategy: From cleansing and masking to styling and defining
• Curl Preservation: Techniques to maintain patterns from wash day to style

Your Instructor: Matrix Education Team
Experts in professional hair innovation and accessible textured hair education.

Learning Style: 20-Minute E-Learning
Pre-requisites: None
Certification: Digital Participation Certificate available upon completion.

MATRIX | LIGHTENING 101 | PRODUCT KNOWLEDGE

Master the fundamentals of safe, precise, and effective hair lightening with Matrix Professional.

Level: Foundation
Investment: FREE

Who is the ideal student?

• New stylists starting their lightening journey
• Professionals wanting to refresh their Matrix product knowledge
• Colorists seeking to minimize complications and maximize fiber integrity

Course Description: Lifting and lightening hair requires precision, care, and a deep understanding of the chemical process. This Lightening 101 course provides the technical foundation needed to achieve superior results while maintaining hair health. Learn to navigate the complexities of lifting to ensure every client receives a beautiful, predictable blonde result.

“Your work is worth the education, and your client’s hair is worth the care. Understanding the 'why' behind the lift is the secret to professional success.” – Matrix Education Team.

Learning Objectives: To gain a comprehensive understanding of the lightening process and the Matrix product portfolio to ensure safe and predictable lifting results.

Skills Covered:

• Lightening Fundamentals: Understanding the stages of lift and underlying pigments
• Product Selection: Choosing the right Matrix lightener for every hair type
• Application Precision: Techniques for even, clean lifting and saturation
• Fiber Protection: Minimizing complications and maintaining hair integrity

Your Instructor: Matrix Education Team
Experts in professional color innovation and accessible salon education.

Learning Style: Online E-Learning

Pre-requisites: None

Certification: Digital Participation Certificate available upon completion.

It’s no secret that lifting and lightening hair comes with many considerations and possible complications.

Precision and care of application alongside true understanding of the process is required to achieve the best results.

Your work is worth the education, your client’s hair is worth the care.

Download information on NEW Matrix Open Air.

TOTAL TEXTURE SERIES 2: BUILDING TRUST THROUGH CONSULTATION

Master the art of the expert consultation to build lasting trust and provide bespoke care for coily hair types (4A–4C).

Level: Foundation to Intermediate
Investment: FREE

Who is the ideal student?

• Stylists wanting to deepen their expertise in coily and textured hair
• Professionals looking to improve their consultation skills for diverse hair needs
• Hairdressers seeking to build a more inclusive and confident salon environment

Course Description: Welcome to Total Texture, an industry-leading collaboration between L’Oréal Professional Products and world-class experts including Charlotte Mensah, Abigail Butler, and Lisa Farrall. In this focused module from Season 2, we dive into the vital world of Coily Hair Types 4A–4C. Join Abigail Butler (Strictly Xtended) and Claire Martin (Gro London) as they reveal the strategic questions and diagnostic techniques needed to build a solid foundation of trust with your textured-hair clients from the moment they enter the salon.

Learning Objectives: To master the professional framework for a coily hair consultation, ensuring you can accurately identify hair needs and communicate effectively to manage expectations and results.

Skills Covered:

• Expert Consultation: Strategic questioning for coily hair types
• Building Trust: Navigating the client experience with empathy and expertise
• Type 4 Analysis: Understanding the specific needs of 4A, 4B, and 4C patterns
• Technical Advice: Providing professional guidance on tools and at-home care
• Bespoke Mapping: Planning successful colour, cutting, and styling journeys

Your Instructor: Abigail Butler & Claire Martin
Industry-leading texture specialists and educators, part of the expert team behind the L’Oréal Total Texture programme.

Learning Style: Online Video

Pre-requisites: Total Texture Season 1 is recommended for foundational science knowledge.

Certification: Digital Participation Certificate available upon completion.