What is this course?
This is the L'Oréal Business Academy's comprehensive Digital Salon Transformation Toolbox. This essential course provides salon professionals with the knowledge and tools to integrate cutting-edge digital technology into every aspect of their business. Designed to redefine the client experience and drive salon business growth, this toolbox covers everything from innovative in-salon digital tech solutions to enhancing personalized customer journeys, leveraging AI in beauty, and mastering omnichannel retail strategies. You'll gain access to two vital downloadable files: a guide on introducing digital windows to your salon and an in-depth reference outlining various advanced digital tools to create the salon of the future.
WHAT'S IN IT FOR ME?
Future-proof your salon and significantly enhance profitability by embracing digital innovation. This course will empower you to revolutionize your client journey, from interactive digital consultation stations with virtual try-on technology to dynamic digital shelf strips that boost product discovery and sales. You'll learn to offer truly personalized services through scalp and hair analysis tools like K-SCAN, generate engaging User Generated Content (UGC), and create a seamless experience for your clients both online and offline. By integrating these digital tools for salons, you'll attract new customers, increase engagement, and solidify your position as a leader in the evolving beauty industry.
Duration:
Self-paced (Content for comprehensive study and implementation) Level: Salon Owners, Managers, Senior Stylists, and Marketing Teams
Who is the ideal student?
This toolbox is crucial for salon owners and managers eager to modernize their operations and boost revenue. It's also highly beneficial for hair stylists and beauty professionals looking to enhance the client experience through digital tools, improve hair color consultation, and drive retail innovation. If you're passionate about staying ahead of salon technology trends and transforming your business for the digital age, this resource is for you.
Key Learnings:
- Understanding the shift towards digital adoption and consumer demand for personalized interactions.
- Strategies for repurposing retail spaces with omnichannel and phygital experiences.
- Implementing digital shelf strips for enhanced product promotion and shoppability.
- Developing engaging Lift & Learn stations for interactive product discovery.
- Utilizing Digital Consultation Stations with virtual try-on (MyHairID PRO App / Modiface) to boost color service conversions.
- Creating a UGC (User Generated Content) strategy with 360 Booth Kits for social media engagement.
- Leveraging advanced diagnostic tools like K-SCAN for precise hair and scalp analysis.
- A dedicated downloadable guide on integrating digital windows into your salon.
Learning Style:
This is a comprehensive self-study resource delivered through an informative presentation (provided as an attached reference file) and includes two critical downloadable guides. It offers in-depth insights, case studies, and actionable strategies for implementing digital salon transformation. It's designed for practical application, allowing you to absorb and apply the information at your own pace.
Taught By:
Insights and strategies curated by the L'Oréal Business Academy and developed with the expertise of L'Oréal Professional Products digital innovation teams.
