LBA | Consumer Experience Toolbox

TRANSFORMING THE CONSUMER EXPERIENCE IN THE PROFESSIONAL HAIR INDUSTRY.

Our mission is to pave the way for the consumer journey of the future through four pillars of transformation:

Physical - Redesigning the salon aesthetic and look & feel, ensuring clients feel comfortable and safe.

Digital - Creating a seamless in-salon experience to enhance discovery and shoppability of professional products and services.

Emotional - Building strong relationships with consumers by leveraging emotional intelligence & positive team culture.

Sustainable - Embarking on the journey to a more sustainable future by reducing the salon’s environmental impact.

In this learning plan, you will find resources and tip sheets to enhance your consumer’s journey across Physical, Digital and Emotional Transformation, to create a seamless, meaningful salon experience.

For resources to support your sustainability journey, search for the Hairstylists For The Future Learning Plan.