Why Kérastase?

What is this course? Take a sneak peek into the rich brand heritage and future goals of Kérastase luxury haircare. This e-learning module explores the core philosophy that makes Kérastase a leader in professional hair care, inspiring you with its vision for the future of the industry.

WHAT'S IN IT FOR ME? Elevate your hairdressing education by understanding the essence of a leading luxury haircare brand. Gain insight into Kérastase's brand positioning, enhance client trust through informed recommendations, and boost your salon's retail success with premium products.

Who is the ideal student? Perfect for hair stylists, salon owners, Kérastase specialists, and any beauty professional eager to deepen their knowledge of luxury haircare brands and master effective client engagement with premium products.

Key Learnings:

• Kérastase brand heritage and foundational philosophy.
• Future goals and innovations in luxury haircare.
• Understanding premium brand positioning.
• Communicating Kérastase's value to clients.

Learning Style: Interactive E-learning

Taught By: Kérastase