The Social Edit Masterclass

Course title: The Social Edit Masterclass: Scale Your Salon Business & Content Creation

Format: In Person Masterclass (10:00 AM – 3:00 PM)
Capacity: Up to 100 attendees
Who for: Hairdressers, salon owners and stylists looking to scale their business and master digital content creation

Course overview:

Elevate your digital presence and learn how to turn online engagement into a full appointment book. In this high impact masterclass led by a two social pros, you will discover the proven strategies they used to build a thriving hairdressing business online.

What you will learn:

• Business growth strategies: Learn how the pro built their brand and business using social media.
• Live content capture: Watch how to capture engaging video content in real time on a live colour demo model.
• Angles & lighting: Master camera angles, framing, and lighting techniques specifically tailored for hair transformations.
• Live editing: Learn how to edit the perfect Reel or TikTok to ensure your content is polished, professional, and scroll stopping.

Masterclass schedule & what to expect:

• Morning Session (Business & Capture): Hear top tips on building your salon brand online, followed by a live colour model demonstration where you’ll learn the exact angles and techniques used to capture that perfect hair content.

• Afternoon Session (Editing & Strategy): Dive into the editing process, watching a live walkthrough of how to transform raw footage into ready to post, client attracting content.

Takeaways: Leave inspired, equipped with actionable business strategies, and ready to create content that fills your salon chairs.

What to bring:

• Smartphone (fully charged)
• Phone charger / portable power bank
• Notebook and pen for taking notes

Taught By: 

L'Oréal Professionnel Education Consultant