Social Media Marketing for Salons: Master TikTok Growth | Business & Digital

What is this course?

This beginner e-learning series, led by digital and social media specialist Veronica Civiero, teaches salon owners and hairdressers TikTok marketing for salons. Learn social media marketing for hairdressers, TikTok content creation, salon video marketing and audience targeting to grow your digital presence. Explore TikTok and Instagram algorithms, trending sounds, salon SEO and ways to turn video views into client enquiries.

What’s in it for me?

Build a practical TikTok strategy to reach local clients, increase engagement and grow your salon’s online visibility. Learn to create content with purpose, understand performance analytics and explore organic and paid approaches, including TikTok Shop.

Duration:

Approximately 1 hour | Beginner

Who is the ideal student?

Salon owners, freelance stylists, hairdressers and beauty professionals who want to improve their social media marketing, create short-form videos and attract new clients.

Key Learnings:

• Understand differences between TikTok and Instagram algorithms.
• Create effective hooks and short-form video content to encourage watch time and engagement.
• Explore video, carousel and livestream formats for hair professionals.
• Use analytics such as replays, shares and sentiment to inform content decisions.
• Identify trends and sounds, and learn how TikTok distribution and search intent work.
• Compare organic reach and paid approaches, including TikTok Shop.