ID ARTIST PROGRAMME 2027 - ENTRIES ARE NOW OPEN

L'OREAL PROFESSIONNEL ID ARTIST PROGRAMME 2027-2028 |ENTRIES ARE NOW OPEN

[ID stands for Individual Development]

Ready to take your development further, unlock incredible opportunities and advance your hairdressing career?

Entries are now open, with 12 places available on the 2027–2028 programme - packed with inspirational workshops and professional opportunities.
If you’re a UK or ROI-based salon hair professional aged 18+ and work in a salon with a valid L’Oréal Partner Shop stockist account, share your creativity in a short audition video.

Complete the ID ARTIST auditions registration form and post your video on your public Instagram by 23:59 UK time on 18 January 2027.

Tag @lorealpro_education_uki and include #idartistukientry

Minimum T&Cs for the L'Oréal Professionnel ID Artist Competition 2027

Entrants must be resident in UK or ROI, 18+, have a L'Oréal ACCESS account and be a current employee engaged as a hairdresser, colourist and/or stylist working in a hair salon in the UK or ROI which has a valid L'Oréal salon stockist account on the L'Oréal Partner Shop. Entries open 09:00 (UK time) on 2 November 2026 until 23:59 (UK time) on 18 January 2027 (the "Promotion Period"). For your chance to win, during the Promotion Period: (a) complete the registration form which will be available at [ID. Artist UKI Official: Instagram | Linktree] by providing your full name, email address, phone number, salon name, salon postcode and confirmation on whether the salon in question has a valid L'Oréal salon stockist account on the L'Oréal Partner Shop; (b) post a maximum 60-second, vertical, in-feed video on Instagram featuring a live model with a complete look relating to something that inspires you, showcasing your technical work cutting, styling or colouring (or a combination of the three) using L’Oréal Professionnel Paris colour, care and/or styling products only and explaining how you achieved the look, including the techniques and products used ; (c) in that post, feature the hashtag #idartistukientry and tagging @lorealpro_education_uki; and (d) if invited, attend a 10-minute virtual interview with the judging panel on 15 February 2027 or 16 February 2027. The 12 winners will be selected based on their combined scores given by a panel of independent judges who will assess: (a) entry videos based on technical skill, creativity, visual storytelling, total looks and commercial relevance; and (b) virtual interviews based on presentation, communication, finished model look, skill and potential. The 12 winners will win a place on the L’Oréal Professionnel Paris ID Artist Programme 2027–2028, a two-year development and mentorship programme which includes: (a) a minimum of 5 days of inspirational and educational workshops and stylist opportunities per year; and (b) accommodation in a 3* or higher hotel in a single or twin occupancy room (you may be asked to share a twin room with another prize winner) and economy travel to and from each of the events. The first event will take place on 23 and 24 March 2027 (location TBC), with later dates in 2027 and 2028 to be confirmed in writing in advance to the winners. Max 1 prize can be won per person.

Full T&Cs: https://www.lorealprofessionnel.co.uk/paris-id-artist-competition 

Promoter: L'Oréal Professionnel Paris, a trading division of L'Oréal (UK) Limited