LBA Social & Digital Essentials
What you will learn
What is this course?
LBA Social & Digital Essentials is an e-learning plan from L’Oréal Business Academy for salon owners and hairdressers who want to grow their salon business online. Explore salon digital marketing, social media strategy, local SEO, Google Business, salon websites, e-commerce and online advertising. Learn how salon marketing, customer relationship management (CRM) and performance analytics can help attract new clients and support salon growth.
The plan brings together these e-learnings:
- LBA Salon Performance and Analytics
- LBA Legal Use of Digital Media in Salon
- LBA Boosting your Salon’s E-Commerce
- LBA Leveraging CRM in the Salon
- LBA Using Paid Media & Advertising in Salon
- LBA Crafting your Salon’s Social Media Strategy
- LBA Your Salon’s Website & SEO
- LBA Establishing your Salon’s Digital Presence
What’s in it for me?
Build the digital skills to attract more clients and grow your salon. Learn how to strengthen your social media, local search, website and online presence - and use CRM, e-commerce, advertising and analytics to make your marketing work harder.
Duration Level: E-learning; 2hrs 15mins
Who is the ideal student?
Salon owners, managers and hair professionals who want practical skills in salon digital marketing and online business growth.
Key Learnings:
- Build a salon social media strategy and strengthen your digital presence.
- Improve your salon website and understand SEO to support local online visibility.
- Explore e-commerce, paid media and digital advertising for salons.
- Use CRM and customer relationship tools to support client engagement.
- Understand salon performance analytics and measure digital activity.
- Learn about the legal use of digital media in a salon.
See full learning path
Sign up now and get direct access to course content.
8 Courses
LBA | Social & Digital | Establishing Your Salon's Digital Presence
E-Learning
Introduce yourself to the foundational elements of creating a strong digital presence for your hair salon. In this module you will learn the benefits of having a website, leveraging Google My Business, and understanding various social media platforms to attract and engage clients.
KEY LEARNINGS
Key takeaways:
Your Online Storefront - Discover the importance of a website in today's digital age and the different types available to showcase your services.
Google My Business Mastery - Learn how to build and optimize your Google My Business profile for maximum local visibility and attract nearby clients.
Social Media Landscape – Learn about the most relevant social platforms for salons and pinpoint where to engage your target audience within your online space.
First Steps in Social Media - Take those crucial first steps to build a captivating social media presence that attracts your future clientele.
INFORMATION:
Certification: Yes
Level: Fundamentals
Course type: - E-Learning
Duration: 20 minutes
LBA | Social & Digital | Your Salon's Website & SEO
E-Learning
Enhance your salon's website for better performance and visibility of your business. This module covers website auditing, search engine optimisation (SEO) techniques, and integrating online booking systems to improve user experience and attract more clients.
KEY LEARNINGS
Key takeaways:
The Website Audit - Learn the secrets of a high-performing salon website and get actionable tips to optimise its content and performance.
SEO Unlocked - Demystify Search Engine Optimisation (SEO) and discover its power to skyrocket your salon’s visibility in search results.
Effortless Booking - Explore the world of online booking systems and learn how they can streamline appointments to benefit your clients.
INFORMATION:
Certification: Yes
Level: Fundamentals
Course type: - E-Learning
Duration: 20 minutes
LBA | Social & Digital | Crafting Your Salon's Social Media Strategy
E-Learning
Develop a comprehensive social media strategy tailored to your salon. This module covers how to create engaging content, capture high-quality social media posts, utilise Instagram Stories & Live, and build strategies to boost engagement.
KEY LEARNINGS
Key takeaways:
Strategic Social Blueprint - Develop a results-driven social media strategy tailored to your salon’s unique goals and target audience.
Content that Captivates - Master the art of creating scroll-stopping content that showcases your brand, services, and team’s talent. Unlock the power of Instagram Stories & Live to forge deeper connections with your audience in real-time.
Behind-the-Scenes Magic - Learn how to capture authentic and engaging content within your salon, from stunning hairstyles to retail products.
Engagement Amplified - Discover proven strategies to boost engagement on your social media channels and cultivate a thriving online community.
INFORMATION:
Certification: Yes
Level: Intermediate/Advanced
Course type: - E-Learning
Duration: 25 minutes
LBA | Social & Digital | Using Paid Media & Advertising In Salon
E-Learning
Explore the essentials of paid media and mobile advertising to reach a broader audience. This module covers strategies for creating effective paid media campaigns and leveraging mobile advertising to attract potential clients.
KEY LEARNINGS
Key takeaways:
Paid Media Powerhouse - Understand the essentials of paid media and how it can strategically amplify your salon’s reach beyond organic methods.
Campaign Crafting - Learn how to create laser-focused paid media campaigns across various platforms, ensuring maximum impact and return on investment.
Mobile Advertising Mastery - Tap into the potential of mobile advertising to reach potential clients on the go and drive instant bookings.
INFORMATION:
Certification: Yes
Level: Intermediate
Course type: - E-Learning
Duration: 15 minutes
LBA | Social & Digital | Leveraging CRM in Salon
E-Learning
Learn how to enhance your customer relationship management (CRM) and direct marketing techniques. In this module you will learn about CRM systems, email marketing, and SMS marketing to maintain and nurture client relationships.
KEY LEARNINGS
Key takeaways:
The fundamentals of CRM – What is it and how is it used? Uncover how CRM can revolutionise your email and SMS strategies.
Strategic Communication – Master different communication types and best practices for impactful messaging.
Tools of the Trade – Explore the top tools available to streamline your campaigns and maximise their effectiveness. We'll also look beyond email and SMS, exploring alternative channels to expand your reach.
Measuring Success – Learn key metrics and analytics to track your progress and make data-driven decisions.
INFORMATION:
Certification: Yes
Level: Intermediate
Course type: - E-Learning
Duration: 15 minutes
LBA | Social & Digital | Boosting Your Salon's eCommerce
E-Learning
Start your journey today on exploring eCommerce solutions for hair salons. In this module you will learn how to set up an online store, optimise product listings, and identify strategies to boost online sales.
KEY LEARNINGS
Key takeaways:
eCommerce Essentials - Dive into the world of eCommerce and explore the different types of online stores to expand your salon’s reach.
Platform Power - Discover leading eCommerce platforms tailored to salon businesses and understand the key features to look for.
Unlocking Online Sales - Learn proven strategies to drive traffic to your online store, optimise product listings, and boost sales.
INFORMATION:
Certification: Yes
Level: Intermediate
Course type: - E-Learning
Duration: 10 minutes
LBA | Social & Digital | Legal Use Of Digital Media In Salon
E-Learning
Learn the legal aspects of digital marketing, specifically focusing on GDPR compliance. This module covers the tools that will help you understand legal standards and how to protect client data within your salon's marketing activities.
KEY LEARNINGS
Key takeaways:
GDPR Essentials - Understand the fundamentals of the General Data Protection Regulation (GDPR) and its implications for your salon.
Staying Compliant - Learn practical steps to ensure your digital marketing activities adhere to GDPR regulations and protect client data.
Building Trust - Discover best practices for maintaining client trust and transparency when handling personal information online.
INFORMATION:
Certification: Yes
Level: Advanced
Course type: - E-Learning
Duration: 10 minutes
LBA | Social & Digital | Salon Performance & Analytics
E-Learning
Learn today how to measure your salon’s performance and emphasize the importance of data and analytics in measuring your salon's performance. This module covers data collection, performance metrics, and managing client ratings and reviews to improve your salon's services.
KEY LEARNINGS
Key takeaways:
Data-Driven Insights - Unleash the power of data analytics to gain valuable insights into your salon’s performance and identify areas for growth.
Performance Metrics Deciphered - Learn how to track and interpret key metrics to measure your success and make informed business decisions.
Reputation Management - Master the art of managing online reviews to build a stellar reputation and turn satisfied clients into brand advocates.
INFORMATION:
Certification: Yes
Level: Fundamentals
Course type: - E-Learning
Duration: 20 minutes
