Building your Brand | Tony Walmsley | LBA

What is this course?
Building Your Brand is a salon business education course led by Tony Walmsley. Learn hair salon branding, brand identity and salon marketing to help your hairdressing business stand out and attract the right clients. Explore how to create a consistent salon experience and build trust through clear messaging, online reviews and community engagement.

What’s in it for me?
Build a credible, recognisable salon brand that reflects your values and connects with your target clients. Create a consistent experience and communicate your salon’s story across channels.

Duration:
90 minute virtual classroom

Who is the ideal student?
Salon owners, managers and hair professionals who want to develop their salon brand, attract ideal clients and strengthen their marketing.

Key Learnings:

• Clarify your salon’s identity, values and target clients.
• Make the salon experience consistent with your brand.
• Use cohesive visuals and messaging across marketing channels.
• Build credibility through community engagement, reviews and client stories.