360 Salon Marketing | Sophie Hill | LBA

What is this course?
360 Salon Marketing is a salon marketing course led by Sophie Hill. Learn how to create a cohesive 360° marketing plan for your hair salon, from setting objectives and goals to developing strategy and communications. Explore campaign benchmarks, performance measurement and ways to adapt your marketing activity.

What’s in it for me?
Gain a structured approach to salon marketing and learn how to assess campaign performance. Apply your learning by planning a specific marketing campaign for your salon.

Duration:
Full day, face-to-face.

Who is the ideal student?
Salon owners, managers and marketing leads who want to plan more effective salon marketing campaigns and measure their results.

Key Learnings:

• Build a cohesive 360° marketing plan with clear goals and communications.
• Understand what successful salon marketing campaigns can look like.
• Use benchmarks to assess campaign performance.
• Monitor results and adapt your marketing activity.
• Create an action plan for a specific salon marketing campaign.