POWERED BY SCIENCE. PRESCRIBED BY PROS.

About us

Redken is a Leading Professional Brand. Backed by state-of-the-art science and a legacy of innovation that dates back to 1960. Started by a Hollywood actress and her hairdresser, we were the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN+ MOISTURE+ ACIDIC pH= HEALTHY HAIR. Our groundbreaking research revolutionized the haircare industry, propelling Redken to the top of the U.S. professional market. Today, we are the #1 Pro Hair Brand in the U.S. Combining scientific rigor with an elevated aesthetic, we are known to create scientific hair prescriptions to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world..

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