L'Oréal Stylist Companion

Meet L'Oréal Stylist Companion

Your personal assistant for professional hair expertise, client conversations, and everyday salon decisions.

How do I mix iNOA for complete grey coverage? What is the Majirel promotion this month? How should I price a full balayage? What is the best developer ratio for lightened hair? Which technique should I use for a California-style balayage? How long should I leave a hair Botox treatment on? Which treatment should I recommend after bleaching? How can I correct an overly copper tone? Which formula should I choose for fine, fragile hair? How can I retain a client after their first balayage? Which Kérastase product is best for dehydrated hair? How can I neutralize yellow tones in blonde hair?

How do I mix iNOA for complete grey coverage? What is the Majirel promotion this month? How should I price a full balayage? What is the best developer ratio for lightened hair? Which technique should I use for a California-style balayage? How long should I leave a hair Botox treatment on? Which treatment should I recommend after bleaching? How can I correct an overly copper tone? Which formula should I choose for fine, fragile hair? How can I retain a client after their first balayage? Which Kérastase product is best for dehydrated hair? How can I neutralize yellow tones in blonde hair?

Your personal assistant, powered by L'Oréal expertise

Reliable guidance when you need it, informed by the expertise of our professional brands.

Ask anything, from color to business and more

Five domains covering everything you need, day to day

Ahead of the trend

Trends and editorial looks, translated for the salon.

Hair look inspiration

LOOKS

Precision, every time

Balayage, cutting, and formulations, verified before you commit.

Professional hair techniques

TECHNIQUES

Full product mastery

Colour, lightening, and styling, at your fingertips.

Precise client advice

PRODUCTS

Elevate your craft

Explore masterclasses and training, on your schedule.

Elevate tour craft

TRAININGS

The right routine after every service

Recommend the treatment that extends the salon result.

Hair care routine

BUSINESS

Your day to day companion

Reply to all your everyday questions

check season's trends

Check this season's trends

Before the first client sits down, a quick scroll through what's trending, editorial colour, and what's worth bringing into the salon this week.

Professional color service

Verify a grey-coverage ratio

Mid-foil, a quick check before committing. The right ratio for a stubborn regrowth, confirmed in seconds rather than guessed.

Product recommendation

Answers a walk-in's question

A question about the new Redken shade, answered before the client finishes asking. No gap, no "let me check and get back to you."

Hair product recommendation

Prices a first consultation

Working out what to charge for a first-time balayage, informed by the technique, not a guess pulled from memory.

Professional hair education

Books next week's training

On the way out the door, a Kérastase masterclass reserved for next week. The day ends the same way it started, one question at a time.

Powered by iconic brands

Exclusive trainings from industry leaders.

L’Oréal Professionnel Paris

Kérastase

Redken

Matrix

Biolage

Pureology

Shu Uemura

L’Oréal Business Academy

Frequently asked questions

What is L'Oréal Stylist Companion?

A professional assistant designed to help you explore L'Oréal expertise during your working day.

How do I use Stylist Companion?

Open a conversation, ask your question, and use the guidance to support your consultation or service.

How is it different from a general AI assistant?

It is designed around professional hair expertise and the L'Oréal Professional Products portfolio.

Do I need an account to use it?

Yes. Sign in with your L'Oréal ACCESS account to start a conversation.

How do I get support?

Contact your local L'Oréal ACCESS support team for account or platform help.